Care as lived, not prescribed

Most chronic care falls short because a person's life and goals aren't in the plan

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Care as lived

Aligning treatment with how you actually live, not just lab results

❤️ Personalized Care
🤝 Shared Decisions
🔎 Focused Insights
✨ Informed Consent

Why this happens

Most chronic care falls short because a person's life and goals aren't in the plan

Why this happens

  • Misaligned plans — Up to 80% abandon care plans.
    Today: Plans aren't built around lifestyle, culture, or goals.
  • Health literacy gap — 88% adults; 60% Medicaid are basic/below-basic.
    Today: Trade-offs and risks are hard to parse; forms and terms overwhelm.
  • Confused care costs — about $238B wasted yearly.
    Today: Confusion → skipped meds, avoidable ER visits, repeat calls.

In short, chronic care is prescribed, not lived.

Current care flow from symptoms to low adherence
📊 Current care flow diagram
Symptoms → Doctors & tests → Generic care plan → Low adherence

Our vision and why we started

We're building a companion for people with chronic illnesses that aligns care to how they live and what they care about

Our vision

We're building a companion for people with chronic illnesses. It aligns care to how they live and what they care about — not just lab results. It listens to stories, understands goals, and works with doctors to shape meaningful, personalized care plans.

Why we Started
Mom's fall: I became the coordinator
I had no training. There were reports everywhere, too many different doctors. My Insight: Have clarity with one shared story.
Grandpa's Early diabetes: reading life with labs
Meals, sleep, and glucose trends all showed change early. Insight: Make sure to track story + signals together.
Meds vs mornings: Mom's trade-off
Her pain dropped but her mornings crashed. Insight: Make sure trade-offs are visible and can be adjusted.
The Caregiver load: sleep, stress, slips
Caring for Dad broke tons of routines. Insight: Include the care circle.

Credibility

We follow proven methodologies and align with value-based healthcare principles

What experts say
“Our ultimate goal, after all, is not good death but a good life to the very end.”

Dr. Atul Gawande highlights how simple systems and checklists help teams take the right step at the right time. We follow the same idea: a shared story, small guided steps, and feedback loops.

VBHC alignment
Current Health Care
A Headache of Fragmented Episodic Care
Poor Adherence from No Shared Goals
Data Overload and Clinician Burnout
Poor Engagement Leading to Low-Value
Static Plans with Low Personalization
Value Based Care
A Dynamic Preference Builder Aligns with Plans
AI Summaries that Highlight Key Information
Value Based Care leading to Better Outcomes
A Conversational Engine that Captures the Full Story
An AI Adapting Care Plans to Evolving Goals

Measure what matters to patients. Close loops. Reduce avoidable cost. PROMs and adherence signals sit next to clinical data.

The Value Based Framework - The Solution to Modern Health Care

The Value Based Framework
Harvard Business School: Introduction to Value-Based Health Care
Michael Porter: 2020 VBHC Introductory Whitepaper (PDF)

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Experience care that's built around your life and goals

Start my journey